Some things to have a look at...
There were some interesting articles in last week's newspaper magazines - Just say no looks at the 'new puritans' - young people in their teens and 20s that are in support of ethical living and 'against' drugs, drinking, overeating and consumerism. One of the people involved in the article is Katie Harrison, who has set up a not-for-profit natural spring water company called Frank. I encountered Frank at Greenbelt and thought it was an excellent idea, as all the profits are given to support clean water projects (in India I think).
Another interesting article was in the Guardian Weekend magazine last Saturday called Dirty Young Men. The editors from FHM, Nuts, Zoo and Loaded defend the misogyny in their magazines... interesting stuff.